How Township Line Pizza grew online sales to $300,000 per year with Owner.com
Sarkis Panossian and his family run Township Line Pizza in Drexel Hill, Pennsylvania. By switching to Owner, they saved thousands in third-party fees, boosted their Google rankings, and increased direct orders through a custom website and app.
+$300,000 Per year in online sales
100's Monthly orders from SEO
+$60,000 Savings on fees
How Their Online Experience Changed
Before Owner
+$8,000 in monthly fees
$38 average order value
0 Top 3 rankings on Google
Costly third-party fees
Nearly $8,000/month paid to apps like Grubhub, Slice, Uber Eats, and DoorDash.
No visibility in Google search
Township Line Pizza appeared on the second page of search results; brand visibility was low due to third-party app listings.
With Owner
+$5,000 in monthlysavings
$50 average order value
11 Top 3 rankings on Google
Saved thousands of dollars in fees
Now saving nearly $60,000 per year in reduced fees thanks to growing their direct online orders with Owner.
New sales every week from Google
Around $2,390 in sales from Google every week, thanks to Owner’s SEO improvements to boost ranking and visibility on Google.
5-star branded mobile app
Township Line Pizza now has a custom app, enabling customers to browse photos, customize orders, and order directly without needing to call. This system allows Sarkis to manage multiple orders simultaneously and adjust pickup times.
Why they needed to switch to Owner
Cut high fees and make more money
The Pannosian family was paying 25-30% in fees, costing them nearly $8,000 a month. Switching to Owner saved them thousands every month.
Get back on top of Google
Third-party platforms had taken over their Google listing. Owner fixed this, bringing them back to the top of searches and driving more direct orders.
Make ordering easier for guests
Owner’s website and app made it easy for customers to order directly, saving them money and improving their experience.
Build loyalty and boost repeat orders
With loyalty rewards, customers save money by ordering directly, making them more likely to use Township Line Pizza’s website or app.
The greatest thing that Owner has given us, in addition to all the other stuff, is just the money coming into my company now. We’re not paying out $8,000 a month in fees—that covers everything to run my store. I can use that money to pay for a new employee, new equipment, or to grow my business.
