How Saffron grew direct online sales by $171,400/month after switching to Owner.com
Rahul Bhatia worked in restaurants while dreaming of opening his own. His goal was to bring his favorite Indian foods to his Pennsylvania community. Now, Rahul runs successful restaurants with his wife Ruchi and son Rohan. See how he uses Owner.
+$4,500,000 Sales
4 Locations
+$600,000 Savings on fees
How Their Online Experience Changed
Before Owner
$3,600/m in direct online sales
$45 average check size
0 Top 3 rankings on Google
Dated website and online ordering
Saffron’s old website looked amateurish. It didn’t create an experience that was appealing to new customers.
Unbranded online ordering
They couldn’t customize their previous Toast system’s look and feel to match their brand.
With Owner
$175,000/m in direct online sales
$55 average check size
13 Top 3 Google rankings
Top rankings on Google to drive new customers
Every month, Saffron gets over 630 new customers from Google. This is because they rank at the top using Owner’s website builder for all of their target terms – including “best Indian restaurant in PA”, and dozens of their menu items.
Branded mobile app
Saffron now has its own branded app, and it’s a hit among regulars. Over 4,000 of his customers downloaded it within 90 days of launching it. In just 4 months, they’ve gotten over 100 5 Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.
Loyalty system
Rahul now has a database of his customers, with tens of thousands of them enrolled into his loyalty program. Those customers order directly from Saffron.
Why they needed to switch to Owner
Guest experience
The most important question to Rahul is: what’s best for our guest? He felt they needed to make it easier for regulars to order takeout from them.
Losing money
DoorDash and UberEats were growing rapidly, which meant Rahul was losing well over $20,000 per month in delivery fees
Appealing to younger customers
Rahul’s son Rohan told him that he needed to offer a better online experience to build a bigger customer base of the next generation.
Loyalty program
Rahul wanted to make it better value to order takeout directly from his website rather than third-party apps.
“Owner is the best product I’ve ever used. It has helped take our restaurant to the next level. There’s not a week that goes by where I don’t hear from our guests how much they love our website and app because it makes their experience so much easier."
