Helping local business owners survive & thrive

Learn how we got here, what keeps us going, and why our customers love Owner. This is personal for us.

Two young men smiling and walking together on a city sidewalk with trees and buildings in the background.

Watch our story

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Local business owners are heroes to us.

They risk everything – years of their lives, their families, their savings – to pursue their dreams.

They’re the heart of our economy, creating the majority of new jobs. They remind us that it’s possible to rise from being an entry-level worker to becoming a business owner one day, as 70% of restaurant owners do.

But local business owners are on a path to extinction.

Just 20 years ago, 60% of restaurants were owned by independent mom and pops. Today, that number is 40%, and dropping. Big chains keep taking over. Mom-and-pops keep shutting down.

Smiling woman in a black hoodie holding a white plastic bag with red text in a cafe setting.

Two men smiling and grilling food outdoors, one wearing a red turban and white apron.

Smiling woman with yellow glasses and a white bandana tied around her head, wearing a white shirt.

Smiling man wearing a red and white striped apron and white t-shirt in a kitchen.

Man with black hair and beard wearing a light blue shirt standing in a restaurant with sushi-themed decor.

A technological revolution is going on.

Local restaurants are being destroyed by large corporations. Massive corporations like Domino’s Pizza are spending billions on marketing and technology, aiming to replace their small local counterparts.
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But Owner is changing the odds.

Owner is a proven system for independent restaurants to drive sales profitably: to help them win, in spite of these Goliaths.

Local business owners need tech that helps them, not hurts them. See the difference we’ve made since 2020.

60
served users
restaurant guests that have used Owner
10,000
restaurants helped
independent restaurants in the USA
1
sales driven
estimated sales impact of our software
250
saved fees
helping restaurants protect their profits

How it started

Adam Guild was inspired to start Owner after an experience he had in saving his mom’s business.

Adam's mom was struggling because she didn’t have the right tools to grow her dog grooming business. She asked him for help, and he built the first version of Owner for her business.

Finally, she had the right technology to grow.

She transformed from a stressed single mom to a proud, self-made success.

Owner scaled after Adam partnered with Dean Bloembergen, the best technology leader he knew – who had experience building technology for large restaurant corporations like Blaze Pizza and Sharky’s. Dean’s parents are also small business owners, so he deeply loves helping people like them.

Two men wearing black t-shirts standing together in a kitchen setting, smiling at the camera.

Smiling young man in a black shirt serving noodles with tongs into a white bowl in a kitchen.

Woman smiling and holding a small black and white dog while sitting on a couch.

Our long-term vision goes beyond restaurants.

Today
We serve thousands of restaurants in the USA, along with millions of restaurant guests.
$25 billion addressable market opportunity.
in 3 years
Millions of restaurants worldwide use Owner, as we 10X the market opportunity by expanding globally.
$100 billion addressable market opportunity.
in 10 years
Owner serves every type of local business, delivering profitable growth for tens of millions of business
owners globally.
$1 trillion addressable market opportunity. Like Shopify + HubSpot, for local business owners.