Best Restaurant Website Builders To Drive Sales [2025]

Choosing a website builder can be frustrating. There are endless options, and after hours of research (scanning lists, reading Reddit threads, etc.), you still might not have a clear answer.

Here’s why: There’s no single “best” restaurant website builder.

The real question isn’t which builder is the best—it’s which builder is best for your restaurant. They all create websites, but the right choice depends on your goals.

For example, if you want to increase direct online orders without spending hours tweaking a website, you’ll need a builder that prioritizes seamless ordering and automation. But if your focus is on driving more dine-in reservations and showcasing your cuisine, a highly customizable site with rich visuals might be a better fit.

Two goals, two very different website builders. This guide will help you find the best match for your needs.

Full disclosure: We included Owner.com in this list, but we’re not the best fit for everyone. But by the end, you’ll have all the information you need to help you choose a platform that works best for your restaurant.

Let’s dive in.

What is the best restaurant website builder?

• Owner.com: Best for growing direct online orders
• BentoBox: Best for upscale restaurant concepts 
• Popmenu: Best for improving design
• Square Online: Best for Square users who need basic websites 
• Squarespace: Best for brochure websites
• Wix: Best for customizable designs
• WordPress: Best for maximum customization flexibility

This post is based on two things: our own research and what we hear from restaurant owners every day.

When restaurant owners switch to our platform, they tell us what they don’t like about the website builder they are leaving. And when restaurants leave Owner.com for another option that better suits them, they give us a lot of details about features they were missing.

Getting this constant feedback from restaurant owners is super helpful. It gives us a clear, updated understanding of what restaurant owners must consider when choosing their website builder.

My goal with this post is to help you pick the website builder for your restaurant, even if it’s not us.

How to choose the right website builder

When restaurant owners compare website builders, they usually ask these questions:

Question #1 – How much can I customize my website?

Design customization is important for owners of upscale restaurants. Or for those concepts where the vibes are a big part of the dining experience. Think: lounges, omakase, steakhouses, etc.

For those kinds of restaurants, perception is important. That means a unique website design is important. It has to feel like your own restaurant website, not anyone else's. Which means you need a website builder that is strong on customization. 

So if a unique design is your top priority, here’s how popular website builders compare:

I’ll soon go into detail and explain why each builder is ranked this way. 

But for now, let’s look at the second question:

Question #2 – Will it help me increase my sales?

Some restaurant owners see their website as having one main job: drive online orders.

They want their online presence to increase direct sales. These owners usually have a goal to save how much they pay to third party delivery apps. I see this often in takeout-heavy cuisines: pizza, sushi, thai, tacos, etc.

For these restaurant owners, the top priority isn’t design – it’s to get more sales online. This means choosing a website builder that is strong on features for search engine optimization and driving direct orders. Sure, design is important, but not the main thing. 

If your goal is increasing direct online orders, here’s how the restaurant website builders rank:

And the final question that any restaurant owner wants to know:

Question #3 – Do other restaurant owners like using it?

A major reason why it’s hard to choose a website builder: a lot of restaurant software has slick marketing! 

I know that some of you feel like tech companies make a lot of nice-sounding promises. So sometimes you just want to see how your peers rank the best restaurant website builders.

Thankfully, websites like G2, Capterra and Trustpilot give you a way to do that. These are public review sites like Yelp or Google Reviews, but for software.

At time of writing, here are the ratings for each:

At this point, you might have enough information to help you choose which website builder to go with. But if you want more info, we’ll now go into a lot of detail for each of them. 

I’ll cover the pros and cons and the main features, plus show you examples of what a restaurant website looks like on that platform.

The first 3 options we’ll cover are website builders designed specifically for restaurants. 

Later in the list, we’ll cover more generic website builders that can be customized for restaurants.

Owner.com is the best option for restaurants who want more direct online orders. Dine-in and upscale concepts are not a great fit for Owner. But we’re ideal for takeout-heavy restaurants. We help drive more delivery and pickup sales from their website and their own mobile app.

We’ve created our website builder in a unique way to help restaurants drive more sales.

First, the website builder is just one piece of the puzzle. Your restaurant website is connected to key features that drive more sales. These include online ordering, email and text marketing tools and your own mobile app.

Second, we automatically create relevant pages on your website. We use AI to build you a website that grows your online presence and helps boost your restaurant SEO.

Third, the website is built with conversion in mind. That’s because when people order online, they expect an experience like DoorDash or Starbucks. We’ve taken their conversion best practices and built them directly into your website.

The tradeoff is that you can’t customize your website as much as the other options on this list. We use an attractive template, but it’s a template nonetheless. 

But, the upside of sticking to one standard template is that you get conversion best practices by default. Your marketing and SEO tools are optimized from day one. This translates into more direct online orders and more new customers.

The most successful restaurants on our platform are takeout-heavy, fast-casual restaurants. They care about design and branding. But it’s more important for them to drive direct orders and reduce their dependence on third parties.

We’re not a great fit for dine-in restaurants or upscale concepts. The website is part of the experience, so you need custom designs.

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What do the websites look like?

Here are a few examples of restaurants that use Owner. Notice how we use a standard template that you can personalize to match your restaurant branding. 

Having the same template gives our customers a huge advantage. We’re constantly testing different restaurant website templates to see which is best for driving sales. When we learn something new, we can quickly roll out to all of our customers' sites. This is why our customers’ websites convert 2-4X better than the average restaurant website.

What are Owner.com reviews like?

At the time of writing, Owner.com has a 5 out of 5 rating on G2 and a 4.7 rating on Capterra. Here’s one of the reviews:

If you're running an upscale restaurant, you know that perception is everything. Your website needs to match the vibe of your restaurant. If design is your highest priority, BentoBox could be your best option.

BentoBox helps upscale and dine-in restaurants create websites that reflect their brand. With customizable templates and designer support, your site feels like an extension of your space.

They offer features like online reservations and event ticketing, but add-ons can get pricey. If design is your priority, BentoBox is worth a look—though for full customizability, explore options later in this post.

What do BentoBox websites look like?

With BentoBox, restaurants can have really varied designs. This is great for restaurants that are primarily dine-in, or where the physical experience really matters. Here are two examples.

What are BentoBox reviews like?

At the time of writing, BentoBox has a 4.4 rating on Capterra and a 4.6 out of 5 on G2.  

Popmenu is similar to BentoBox, but with a more templated approach. They focus a lot on design and photography, and they make it easy to sync your menu across your website, Google, and other platforms.

If you’re coming from an outdated website, Popmenu could be worth a look. Their website builder features templates that can help refresh your restaurant website’s design.

They also put a big emphasis on online menu management. That’s how they started, and so Popmenu gives you key features that help you create and update your online menu. You can add photos, descriptions, and prices, and then sync that menu across your website, Google, and other platforms. 

Popmenu is similar to BentoBox, but you don’t get as much freedom to customize your website design. Popmenu's templates look good, but just be aware that they're more of a one-size-fits-all solution. 

What do Popmenu websites look like?

Popmenu websites have a similar layout, but the web design be customized to match your aesthetic. Below are some ideas of what this looks like:

What are Popmenu reviews like?

At the time of writing, Popmenu has a 3.9 out of 5 rating on Trustpilot.

If you're already using Square for your point of sale system, Square Online can be a good choice for a simple, no-frills website.

Square Online is all about simplicity. If you're already using Square to process payments, Square Online makes it easy to get a basic website up and running. 

The focus here is on functionality, not bells and whistles. You can create a simple site with your menu, hours and location, and start taking online orders. The integration with Square's POS system is the real selling point—all your orders and data are synced automatically.

But if you're looking for a highly customized site or a lot of advanced features, Square Online might not be the best fit. The design options are limited to a few templates. You also won't find as many restaurant-specific features as you would with Owner, BentoBox or Popmenu.

What do Square Online websites look like?

Square Online gives you several themes to choose from. Some of the themes are for multi-page websites, and some are for one-page websites. Anecdotally, most of the restaurant owners I talk to just use them for the single-ordering page.

What are the reviews like for Square Online?

At the time of writing, Square Online has a 4.7 out of 5 rating on Capterra. 

Squarespace is a popular website builder that's known for its variety of great-looking templates. It’s not specifically designed for restaurants, but can still be a good option if you just need a simple “brochure” website. 

Squarespace is all about making it easy to create an attractive website. Their templates are designed by professionals and cover a wide range of styles. Squarespace also has a drag-and-drop editor that’s intuitive and easy to use.

However, Squarespace isn't specifically designed for restaurants. You won't find as many features tailored to restaurants' needs, like menu management or an online ordering system. 

This is what I mean by “brochure” websites. You just want to give people an idea of what to expect and don’t need a website that does anything beyond that.

And while you can certainly customize your site, it can be trickier to make more advanced changes compared to a platform like WordPress.

What do Squarespace restaurant websites look like?

Squarespace has over 100 templates that you can choose from. Here are a few of the restaurant-specific Squarespace websites we’ve found:

What are the reviews like for Squarespace?

At the time of writing, Squarespace has a 4.6 out of 5 rating on Capterra and a 4.4 out of 5 on G2. 

Wix is another popular website builder that offers a lot of flexibility in terms of design. It's a good choice if you want more control over the look and feel of your restaurant site compared to Squarespace.

Wix offers extensive customization with hundreds of templates, including many for restaurants. Its drag-and-drop editor lets you control layout, fonts, colors and images, while the app marketplace adds extra features.

The tradeoff? A higher learning curve. Tech-savvy owners will thrive, but beginners may need tutorials to get up to speed. To give you an idea of what you’re in for with Wix, I found this great 20-minute tutorial on YouTube:

The second tradeoff is important if you care about SEO and driving sales. 

Unless you’re a digital marketing expert, you’re likely going to design a site that doesn’t follow marketing best practices. I see this all the time. When people migrate from Wix to Owner, we typically see a big jump in their Google rankings.

What do Wix restaurant websites look like?

The design of Wix restaurants can really vary. While there are templates, the customization options give users a lot of freedom. So there isn’t a “look” to a Wix website. That said, here are a few restaurant websites that use Wix.

What are the reviews like for Wix?

At the time of writing, Wix has a 4.4 out of 5 rating on Capterra and a 4.2 out of 5 rating on G2.

WordPress is a bit different from the other options on this list. It's not a drag-and-drop website builder, but rather a content management system (CMS) that gives you a huge amount of flexibility.

WordPress offers unmatched flexibility and control, letting you (or a developer) customize everything—including code. With a vast plugin ecosystem, you can add features like online ordering, reservations and SEO tools, often at little to no cost.

It also has a wide range of customizable restaurant templates. The tradeoff? A steep learning curve. You'll need to manage hosting, plugins and updates. While coding skills aren’t required, they help—otherwise, I'd try hiring a developer.

What do WordPress restaurant websites look like?

WordPress gives you a huge amount of flexibility, so there isn’t a common design for restaurants. I’ve found a few restaurants that use WordPress, which I’ve put below. You can also check out some restaurant templates for WordPress.

The reason someone would build on WordPress is to take advantage of the plugin ecosystem I mentioned. 

Here are a few plugins to explore for your restaurant site: 

• WPCafe: restaurant solution that takes care of online food ordering, food menu, and reservations
• Restaurant menu: handles menu, online food ordering, and restaurant booking system
• Five-star restaurant reservations: restaurant reservation system

Plugins can change the look and feel of your website. So one restaurant website on WordPress can look completely different from another.

What are the reviews like for WordPress?

At the time of writing, WordPress has a 4.6 out of 5 rating on Capterra and a 4.4 out of 5 rating on G2.

Which restaurant website builder will you pick?

Choosing the right website builder is a big decision—your site is the foundation of your restaurant’s online presence.

Here’s a quick recap of the tools I covered in this post:

• Owner.com: Best for growing direct online orders
• BentoBox: Best for upscale restaurant concepts 
• Popmenu: Best for improving design
• Square Online: Best for Square users who need basic websites 
• Squarespace: Best for brochure websites
• Wix: Best for customizable designs
• WordPress: Best for maximum customization flexibility

Start by identifying your top priorities. Do you need a high-converting site for direct orders? A visually stunning design? Full customization?

I highly recommend booking demos with a few platforms to compare features and find the best fit. If increasing direct online orders is your goal, Owner.com is a great place to start—try a free demo today.

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