Owner vs Toast

Toast is a POS that offers basic online ordering as an add-on. Owner.com is an online ordering system designed to grow your direct online sales. Owner.com can complement Toast via an integration.

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Why choose Owner.com?

Owner gives you the same tools that major national brands use to drive sales. We study the most successful restaurants online, like Domino’s and Chipotle. We learn what works for them, then give it to local restaurant owners.

Website and Online Ordering
designed to increase orders.
Mobile app with rewards
to help you drive repeat orders.
Automated marketing
‍proven to drive sales.

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Compare the difference

Here are the key differences between Owner.com and Toast:

Toast

Rebuilds your website with advanced SEO features to drive online sales

Automates your marketing with AI-powered menu pages and special offers

Shows customers their savings when ordering direct, encouraging them to come back

Offers a POS for in-person ordering

Designed to streamline in-store operations and staff management

See why we're rated #1 in restaurant tech

Rated #1 Restaurant Marketing Software
Leader Position Summer 2024

The branded website and Online ordering platform is perfect for our guest and growing my business.

Steven F

Owner.com has been an absolute lifesaver when it comes to minimizing third-party service fees and driving direct store sales

Tara B

My restaurant's website looks awesome. I'm keeping all the profits for my store instead of giving 30-40% away.

Gia S

With Owner.com I keep all money from sales and only pay minimal fee on delivery cost.

Mohammad A

My restaurants operate very late, yet Owner Customer's Support has ALWAYS been active and able to help me with any concerns!

Daryl E

Why isn’t every restaurant using this system? My SCO is at an all time high, because I am retaining customers to my website.

John R

Owner.com has almost everything you need to run your restaurant online. An awesome partner to have for restaurants.

Jake A

They are helping us take back more control of our business and compete with larger companies because the technology is great!

Michael B

Exceptional customer service from start to finish every step of the process has been an enjoyable experience

Ziad A

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FAQ's

How does Owner.com work with Toast?

Toast POS users use Owner.com because they want to grow their direct online sales. Our website and online ordering system converts 2-4x better than the industry average.

Toast is a POS system that helps you manage your orders, streamline your in-store operations and manage your staff. Their online ordering is an add-on to their POS, and has fewer features for driving sales compared to Owner.com.

If online sales growth isn't a priority, using Toast's online ordering solution may be a better choice. For example, some restaurants prioritize streamlining their entire operations under a single vendor, and already have a big brand with many repeat customers.

Does Owner.com integrate with Toast?

Yes, Owner.com integrates with Toast via Otter.

You can push orders directly to Toast, manage your menu in Toast (with changes syncing to Owner), and sync updates automatically every 6 hours.

How much effort is required to rebuild my website with Toast vs. Owner?

With Toast, you have to customize all the details of your website after an initial setup. This gives you more control, but it also means you’ll need to spend time making sure everything is set up right for sales.

Owner builds you a ready-to-use, optimized website design based on what’s proven to work. This saves time and helps your restaurant website perform well from the start.

How does the subscription price compare between Owner and Toast?

Toast is cheaper, starting at around $200-250 per month when you include the add-ons for a website, online ordering, and email marketing.

Owner costs more at $500 per month. Owner’s proven system usually pays for itself by growing your sales—and it includes advanced features like AI-powered SEO pages that help your restaurant show up higher on Google.

When should restaurants go with Toast over Owner.com?

Owner isn’t for everyone. We want you to go with the best solution for your restaurant. So if your needs fit the following, stick with Toast:

1. You are an upscale or fine-dining restaurant. Owner works best with food that delivers or carries out well. If you sell upscale cuisine, Toast is a better option.

2. You mostly care about dine-in orders and reservations. If you already use Toast for your POS and mostly care about in-store customers, it makes sense to try Toast for your website.

3. You just need a simple tool to customize your website. Toast lets you design your own website, but you’ll need to put in the work to make sure it’s set up to increase sales.

4. You need a budget-friendly option for online ordering. If you aren’t driving many online sales and just want to test the waters, Toast is a good solution and cheaper than Owner.

But if you’re serious about getting more direct online sales, we think Owner’s system is the smarter, long-term investment.

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