How San Diego Kabob Shack grew online sales by 60% after switching to Owner.com
Said Hofiani opened Kabob Shack in San Diego to share his family’s passion for open-fire grilled kebabs. Despite great food, he struggled with speaking directly to customers, building loyalty, and cutting costs. Then he switched to Owner.com, and everything changed.
+$9k in new sales the first month
2x online orders in second month
60% growth year-over-year
How Their Online Experience Changed
Before Owner
Relied on Google Ads
Said Hofiani says he was paying for traffic, but many visitors didn’t complete their orders.
No strong loyalty program
San Diego Kabob Shack couldn’t offer guests a real incentive to come back.
With Owner
Free visibility from SEO
Now San Diego Kabob Shack ranks high for local “kebab” searches on Google—no ads needed. And, these customers place orders.
Better loyalty & data
Customers earn points toward free food, and the restaurant can text or email them later.
Lightning-fast checkout
“Make a few clicks and bam, you’re done,” said Said. His restaurant now sees far fewer abandoned carts.
Why they needed to switch to Owner
Direct Connection with Diners
“How do I talk to my customers?” was Said’s main worry. Owner’s platform solved that.
Cut Google Ads
“I stopped running Google ads,” he says, happy that organic traffic now does the heavy lifting.
All-in-One Platform
“It literally was like a one stop shop,” he explains—everything from website creation to loyalty is handled in one place.
Significant Growth
“I had a 60 percent increase year over year,” he notes, proving the system pays for itself.
"Owner.com does a really great job just breaking down insights on where sales are coming from. Ever since signing up, we saw bigger returns. This product is so damn good, man. It just pays for itself."
