How Samos Oaxaca increased direct online sales to $10,000/m by using Owner.com
Yuliana and Filemon opened Samos Oaxaca in LA, chasing the American dream. Their vision to share Oaxacan dishes was nearly shattered when the pandemic made them dependent on third-party delivery apps. With Owner, they found a thrive despite these challenges.
+$150,000 Sales
+377% Growth
+$70,000 Savings
How Their Online Experience Changed
Before Owner
$2,000/m in direct online sales
$30 average check size
0 app installs
Dated website and online ordering
Somos Oaxaca old website looked amateur. It didn’t create an inviting experience.
Unbranded online ordering
They couldn’t customize their previous Clover system look and feel to tell their story.
With Owner
$10,000/m in direct online sales
$41 average check size
1,500 app installs
State of the art experience that guests LOVE
In just 1 year, they’ve gotten over 100 5 Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.
Branded mobile app
Somos Oaxaca now has its own branded app, and it’s a hit among regulars. Over 1,500 of her customers downloaded it within 90 days of launching it, and it has become the primary way people order takeout from them. They love how much faster the experience is, taking just a few seconds to order instead of minutes.
Loyalty system
The $150,000+ increase in sales and $70,000+ in savings has given Yuliana and Filemon enough money to expand their dream with its second location.
Why they needed to switch to Owner
Loyalty program
Yuliana wanted a way to reward her most regular customers by ordering directly from her online, rather than going through the delivery apps.
Losing money
DoorDash and UberEats took over their business, which meant they were losing over $4,000 per month from third party commissions.
No sales increases
Their previous online ordering and PoS system Clover wasn’t helping proactively increase their sales.
Better experience
They felt that they needed a better ordering experience through their website than what their PoS system Clover could offer.
"It makes online marketing so easy, and our guests love using our new ordering system and app through Owner."
