How Goi Cuon grew online sales from $1.5K to $20K/month with Owner
When Vu Linh opened Goi Cuon in San Diego, he focused on authentic Vietnamese dishes. But his old online ordering system was clunky and only appealed to “old school” phone-in customers. Younger diners wanted a modern online experience. Then he found Owner.com.
$20,000/m In direct online orders
1,233% Growth In sales after Owner
Thousands saved In third-party fees
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How Their Online Experience Changed
- Before Owner
$1,500 per month in online sales
30% commissions from third parties
Outdated Clover Website
“It didn't look very attractive for customers searching on the Internet,” According to Vu. Guests stuck to phone orders instead.
No Loyalty Program
There was no built-in way to reward repeat customers or encourage bigger orders.
- With Owner
$20,000 per month in online sales
Thousands saved in third-party fees
Modern Website & App
“Having our own mobile app sets us apart,” Vu explains. Customers now place orders digitally rather than calling in.
$20K in Monthly Online Sales
Vu went from earning around $1,000–$1,500 a month online to roughly $20,000 through Owner.com alone.
Loyalty Program to Drive Repeat Business
Guests earn points—even on big party tray orders—keeping them engaged and returning frequently.
Why they needed to switch to Owner
$20,000/m In direct online orders
Thousands saved In third-party fees
1,233% Growth In sales after Owner
Other success stories
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+$104,500 Sales
7X Growth
+$31,000 Savings
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+$300,000 Per year in online sales
Hundreds Monthly orders from SEO
+$60,000 Savings on fees