How Goi Cuon grew online sales from $1.5K to $20K/month with Owner
When Vu Linh opened Goi Cuon in San Diego, he focused on authentic Vietnamese dishes. But his old online ordering system was clunky and only appealed to “old school” phone-in customers. Younger diners wanted a modern online experience. Then he found Owner.com.
$20,000/month in direct online orders
1,233% growth in sales after Owner
Thousands saved in third-party fees
How Their Online Experience Changed
Before Owner
$1,500 per month in online sales
30% commissions from third parties
Outdated Clover Website
“It didn't look very attractive for customers searching on the Internet,” According to Vu. Guests stuck to phone orders instead.
No Loyalty Program
There was no built-in way to reward repeat customers or encourage bigger orders.
With Owner
$20,000 per month in online sales
Thousands saved in third-party fees
Modern Website & App
“Having our own mobile app sets us apart,” Vu explains. Customers now place orders digitally rather than calling in.
$20K in Monthly Online Sales
Vu went from earning around $1,000–$1,500 a month online to roughly $20,000 through Owner.com alone.
Loyalty Program to Drive Repeat Business
Guests earn points—even on big party tray orders—keeping them engaged and returning frequently.
Why they needed to switch to Owner
Cut High Fees
Vu was paying a 30% commission to third-party apps, which ate into his profits. Switching to Owner.com let him keep more of his revenue.
Boost Online Visibility
Owner.com’s SEO support helped direct more traffic to Goi Cuon’s website, making it far easier for customers to find them.
Grow Their Reach
“The new generation uses their phone for everything,” Vu says. Having a modern online ordering system was crucial to appeal to tech-savvy customers.
Create a Professional Brand
Vu wanted a polished online presence that matched his restaurant’s quality. Owner.com delivered a sleek, user-friendly platform he’s proud to show off.
“After using Owner, we now drive up to now around $20,000 per month [in sales] from Owner only. And we don’t need to pay the 30% from the third party apps.”
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