How Doo-Dah Diner increased direct online sales by $72,000 using Owner.com
Timirie and her husband Chef Patrick started their restaurant 12 years ago, wanting to create a homey diner in Wichita. Here's how they used Owner to dramatically improve their online presence and grow their sales.
+ $72,000 Sales
+54% Growth
+$19,000 Savings
How Their Online Experience Changed
Before Owner
$3,000/m Direct Online Sales
$45 Average Check
0 Top Google Rankings
Dated website and online ordering
Timirie’s old website looked old and amateur. It wasn’t ranking at the top of Google to help her drive new customers, and customers didn’t trust it.
No branded mobile app
Doo-Dah Diner was also missing a branded mobile app. Initially, Timirie didn’t think that it would work for her customer base. Would people really download an app for her single-location diner? It turned out that the answer was yes.
With Owner
$7,000/m Direct Online Sales
$52 Average Check
10 Top Google Rankings
Modern website that drives new customers with Google SEO
Timirie wanted an online system that would actually help her drive new customers, and she now ranks at the top of Google for key terms like “best diner in Wichita” and “best breakfast in Wichita” — driving over 40 new customers every month.
Branded mobile app
Doo-Dah Diner now has its own branded app, and it’s a hit among regulars. Over 500 of her customers downloaded it within 30 days of launching it, and it has become the primary way people order takeout from her. They love how much faster the experience is, taking just a few seconds to order instead of minutes.
Commission-free delivery
Timirie hated offering delivery through the delivery apps before, because it was outrageously expensive for her. But now, she has a flat rate delivery system set up that drives her over $2,000 per month in delivery business.
Why they needed to switch to Owner
Guest experience
Her regular customers were craving an easier way to order from her and didn’t like the many steps of the Square system.
Losing Money
Because so few people were ordering from her previous Square website, it meant she was losing potential sales.
No sales increases
In Timirie’s opinion, Square wasn’t doing enough to actually help her drive online sales. It was falling behind as a small fraction of orders versus the delivery apps.
Keep staff happy
Staff hated preparing orders for DoorDash and Delivery.com because they would take all of the tip money from them. She wanted a way to increase their compensation to help with team morale and retention.
“At a time when our guests are demanding convenience and technology, having a really strong online presence is really important. It was impractical and way too expensive before Owner, but now over 1 year in, I can say this is the perfect solution”
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