How Doo-Dah Diner increased direct online sales by $72,000 using Owner.com

Timirie and her husband Chef Patrick started their restaurant 12 years ago, wanting to create a homey diner in Wichita. Here's how they used Owner to dramatically improve their online presence and grow their sales.

+ $72,000 Sales
+54% Growth
+$19,000 Savings

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How Their Online Experience Changed

Before Owner
- $3,000/m Direct Online Sales
- $45 Average Check
- 0 Top Google Rankings
- Dated website and online ordering
  Timirie’s old website looked old and amateur. It wasn’t ranking at the top of Google to help her drive new customers, and customers didn’t trust it.
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- No branded mobile app
  Doo-Dah Diner was also missing a branded mobile app. Initially, Timirie didn’t think that it would work for her customer base. Would people really download an app for her single-location diner? It turned out that the answer was yes.
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With Owner
- $7,000/m Direct Online Sales
- $52 Average Check
- 10 Top Google Rankings
- Modern website that drives new customers with Google SEO
  Timirie wanted an online system that would actually help her drive new customers, and she now ranks at the top of Google for key terms like “best diner in Wichita” and “best breakfast in Wichita” — driving over 40 new customers every month.
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- Branded mobile app
  Doo-Dah Diner now has its own branded app, and it’s a hit among regulars. Over 500 of her customers downloaded it within 30 days of launching it, and it has become the primary way people order takeout from her. They love how much faster the experience is, taking just a few seconds to order instead of minutes.
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- Commission-free delivery
  Timirie hated offering delivery through the delivery apps before, because it was outrageously expensive for her. But now, she has a flat rate delivery system set up that drives her over $2,000 per month in delivery business.
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Why they needed to switch to Owner

Guest experience

Her regular customers were craving an easier way to order from her and didn’t like the many steps of the Square system.

Losing Money

Because so few people were ordering from her previous Square website, it meant she was losing potential sales.

No sales increases

In Timirie’s opinion, Square wasn’t doing enough to actually help her drive online sales. It was falling behind as a small fraction of orders versus the delivery apps.

Keep staff happy

Staff hated preparing orders for DoorDash and Delivery.com because they would take all of the tip money from them. She wanted a way to increase their compensation to help with team morale and retention.

“At a time when our guests are demanding convenience and technology, having a really strong online presence is really important. It was impractical and way too expensive before Owner, but now over 1 year in, I can say this is the perfect solution”

Timirie Shibley — Doo-Dah Diner

+ $72,000 Sales
+$19,000 Savings
+54% Growth

The easiest way to grow your restaurant online

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How Doo-Dah Diner increased direct online sales by $72,000 using Owner.com

How Their Online Experience Changed

Dated website and online ordering

No branded mobile app

Modern website that drives new customers with Google SEO

Branded mobile app

Commission-free delivery

Why they needed to switch to Owner

Other success stories

The easiest way to grow your restaurant online