How HillCrust Pizza saved thousands and ranked higher on Google with Owner.com
Jay Saadat and his friend and co-founder, Zia Qadiri, opened HillCrust Pizza in Hillcrest, San Diego. They focused on quality ingredients and great customer service. Soon after opening, they earned “Restaurant of the Year” on Yelp and got featured on local news. But they were paying high fees to third-party apps. That’s when they turned to Owner.com.
20%–25% increase in monthly online sales
Saved thousands in fees after switching
$9.5k in online orders in the first month
How Their Online Experience Changed
Before Owner
Dated website and third-party ordering
HillCrust Pizza relied on several delivery apps that charged high fees. Their old website looked unprofessional and did not rank well in online searches.
No branded mobile app
Jay Saadat and Zia Qadiri didn’t think a single-location pizza place needed an app. They worried customers wouldn’t download it.
With Owner
Modern website that drives customers with SEO
Owner.com built a fresh, mobile-friendly site for HillCrust in just a few days. Now they show up on the first page for local searches like “Hillcrest Pizza,” which brings in new customers.
Branded mobile app that regulars love
HillCrust Pizza now has its own app—customers love how easy it is to see the menu and place orders. It cuts out third-party fees and keeps them coming back.
Streamlined ordering experience
HillCrust’s updated online system lets customers quickly browse menu photos, add items, and check out—without any extra steps. This saves time and boosts customer satisfaction.
Why they needed to switch to Owner
High Fees
“And we wouldn't be paying those ridiculous fees,” Jay said, explaining how third-party apps cut into profits.
Stay Digital
“If you’re not in the digital realm as a restaurant in today’s market, you’re years behind,” he warned, stressing the importance of online ordering.
Maintain Quality
“Customer service is the backbone of any strong company,” he noted, emphasizing their goal to keep high standards.
Better Online Presence
“You have the whole world in your hand, basically,” Jay observed, explaining how crucial it is to reach customers searching on their phones.
“You guys got the website out pretty quick, man. I think it was up within, honestly, like a few days. Customers say the website is super user-friendly.”
